Privacy Policy

Information pursuant to art. 13 of Legislative Decree 196/2003 and article 13 of EU Regulation no. 2016/679

Pursuant to art. 13 of Legislative Decree 196/2003 (hereinafter "Privacy Code") and art. 13 of EU Regulation no. 2016/679 (hereinafter "GDPR 2016/679"), containing provisions to protect people and other subjects regarding the processing of personal data, we wish to inform you that the personal data you provide will be processed in compliance with the aforementioned legislation .

Holder of the treatment

The data controller is La Signoria di Firenze S.r.l. with registered office in Florence in Via Calimaruzza 1, in the person of the pro tempore legal representative Matteo Vanni domiciled for the position at the registered office.

Purpose of the treatment

The personal data you provide are necessary for the legal obligations.

Your data will also be processed, subject to consent, for the following purposes:

    • provision of the service and information relating to it in the following ways:

    • phone;

    • sms;

    • smartphone app;

    • e-mail;

  • marketing e promotions;

    • by phone;

    • sms;

    • smartphone app;

    • e-mail;

  • storage;

  • SPAM protection by:

    • Google reCAPTCHA (SPAM service by Google Inc.)
      Place of treatment: Stati Uniti – Privacy Policy. Privacy Shield Member;

  • statistics and visualization of contents on external platforms through:

    • Google Analytics (a web analysis service provided by Google Inc. ("Google"). Google uses Personal Information collected for the purpose of evaluating the use of lasignoriadifirenze.it create reports and share them with other services developed by Google.

      Google could use Personal Data to contextualize and personalize the advertisements of its advertising network)

      Place of treatment: Stati Uniti – Privacy PolicyOpt Out. Privacy Shield Member;

    • Google Fonts (a font style visualization service managed by Google Inc. that allows lasignoriadifirenze.it to integrate such content within its pages)
      Place of treatment: Stati Uniti – Privacy Policy– Opt Out. Privacy Shield Member;

  • Online sale of items and services.

Consequences of failure to communicate personal data

With regard to the personal data for which consent is requested or relating to the fulfillment of a regulatory obligation (for example the obligations related to the keeping of accounting and tax records), the failure to communicate personal data prevents the relationship from being perfected or in any case the possibility of providing a service of the owner.

Data retention

Your personal data, processed for the purposes indicated above, will be kept for the period of time necessary to achieve the aforementioned purposes and, subsequently, until the withdrawal of any consent provided. An exception is made for the data required to fulfill legal obligations which could be kept longer depending on the current tax legislation.

Methods of treatment, conservation and place

The treatment will be carried out in an automated and / or manual form, in compliance with the provisions of art. 32 of the GDPR 2016/679 and Annex B of Legislative Decree 196/2003 (articles 33-36 of the Code) on security measures, by subjects specifically appointed and in compliance with the provisions of art. 29 GDPR 2016/679.

We point out that, in compliance with the principles of lawfulness, purpose limitation and data minimization, pursuant to art. 5 GDPR 2016/679, subject to your free and explicit consent to the treatment expressed before the transfer, your personal data will be kept until the revocation of the same.

The data are processed at the owner's operating offices and in any other place where the parties involved in the processing are located. For more information, contact the owner.

Scope of communication and diffusion

Your personal data may be communicated to:

  1. consultants and accountants or other lawyers who provide functional services for the purposes indicated above;

  2. istitbanking and insurance institutions that provide functional services for the purposes indicated above;

  3. subjects who process data in execution of specific legal obligations;

  4. judicial or administrative authorities, for the fulfillment of legal obligations.

In addition to the above, the collected data will never be disclosed and will not be communicated without your explicit consent.

Transfer of personal data

Your personal data may be transferred to a country other than the one in which you are located.

You have the right to obtain information regarding the legal basis for the transfer of data outside the European Union or to an international organization under public international law or consisting of two or more countries, such as the UN, as well as regarding the security measures taken by the owner to protect data.

If one of the transfers described above takes place, the interested party can request information from the owner by contacting him at the contact details indicated at the beginning.

Rights of the interested party

At any time, you can exercise, pursuant to art. 7 of Legislative Decree 196/2003 and articles from 15 to 22 of EU Regulation no. 2016/679, the right to:

  1. request confirmation of the existence or not of your personal data;

  2. obtain information on the purposes of the processing, the categories of personal data, the recipients or categories of recipients to whom the personal data have been or will be communicated and, when possible, the retention period;

  3. obtain the correction and deletion of data;

  4. obtain the limitation of the treatment;

  5. obtain data portability, i.e. receive them from a data controller, in a structured format, commonly used and readable by an automatic device, and transmit them to another data controller without hindrance;

  6. oppose the treatment at any time and also in the case of treatment for direct marketing purposes;

  7. oppose an automated decision-making process relating to individuals, including profiling.

  8. ask the data controller for access to personal data and the correction or cancellation of the same or the limitation of the processing concerning him or to oppose their treatment, in addition to the right to data portability;

  9. withdraw consent at any time without prejudice to the lawfulness of the treatment based on the consent given before the revocation;

  10. lodge a complaint with a supervisory authority.

How to exercise your rights

You can exercise your rights with a written request sent to La Signoria di Firenze s.r.l., at the address info@lasignoriadifirenze.it using the same e-mail provided at the time of providing the data for a certain identification.

Cookie Policy

www.lasignoriadifirenze.it makes use of cookies. To learn more and to read the detailed information, you can consult the Cookie Policy.

Defense in court

Your personal data may be used by the owner in court or in the preparatory stages for its possible establishment for the defense against abuse in the use of www.lasignoriadifirenze.it or related services.

The owner may be obliged to disclose the data by order of the public authorities.

Specific information

At your request, in addition to the information contained in this privacy policy, www.lasignoriadifirenze.it may provide you with additional and contextual information regarding specific Services, or the collection and processing of personal data.

System log and maintenance

For needs related to operation and maintenance, www.lasignoriadifirenze.it and any third party services used by it could collect system logs, i.e. files that record the interactions and which may also contain personal data, such as the user IP address.

Information not contained in this policy

Further information in relation to the processing of personal data may be requested at any time to the data controller using the contact details indicated in this information.

Response to “Do Not Track” requests”

www.lasignoriadifirenze.it does not support "Do Not Track" requests.

To find out if any third-party services used support them, please consult their respective privacy policies.

Changes to this privacy policy

The data controller reserves the right to make changes to this information at any time by giving information on this page and, if possible, on www.lasignoriadifirenze.it as well as, if technically and legally feasible, by sending you a notification through one of the contact details held by the owner. Therefore, please consult this page regularly, referring to the date of the last modification indicated at the bottom.


If the changes affect purposes whose legal basis is consent, the owner will collect your consent again, if necessary.